So why would anyone want to unlock the same powers as Richard Branson? Well lets look as some of his achievements:
- He started Virgin Records because no one else would put out Mike Oldfield’s Tubular bells album
- He expanded his number of Virgin Record Stores from 1 to 20 because he couldn’t pay a large tax bill.
- He discovered and recorded the music of the Sex Pistols and many others.
- Created Virgin Airlines on the spot because his flight home with his girlfriend was cancelled.
- He chartered a 50 seat jet, got $35 from each of the displaced passengers and took them to their vacation in the Caribbean, the Virgin Islands!
- He is about to launch Virgin Galactic – the first commercial craft to take passengers into space.
- He hobnobs with rock stars and presidents and lends his name, money and time to charitable causes.
- He supports causes such as animal rights, fighting AIDS, education, peace and human rights.
- He is the epitomy of a creative business man that turns problems into opportunities.
So where do we start? It might be helpful if first we qualify what we mean by the subconscious mind.
The power of the subconscious mind
According to Ken Wu:
The prefix ‘sub’ simply means beneath or hidden below and when it is combined with the word conscious, it literally means beneath consciousness. It is a state where you do not have immediate access to under a normal circumstances. The subconscious mind was actually a ‘term’ in the studies of psychology which first theorized by the famous psychologist, Sigmund Freud. He strongly believed that there was a part of mind below our conscious threshold.
The subconscious mind controls every aspect of our lives; belief system, personality and behavior. Through extensive of studies, Freud found out that most of our natural thought processes were deeply rooted there.
So this is the place where how you act and think is already ‘predetermined’. Sometimes it is called the secondary mind.
So to further qualify that place in your mind where you observe, hear and see thoughts – this is your conscious mind. The sub-conscious is below that.
It’s almost like a canvas that is being painted upon, it absorbs everything that we encounter. It stores them in its own store house system – a memory centre that never forgets anything ever!
How surprising is that, when in our conscious mind we ‘appear’ to forget many things, especially your keys.
So how does the subconscious communicate…
The subconscious takes in information from the world and communicates it to the conscious mind (which mean the YOU right now) through intuitions, impressions or gut feeling – that kind or weird feeling you have inside your stomach or any part of your body.
For example, have you been in that space where you knew that the person you just met will somehow become your friend or even business partner?
Your subconscious mind is actually absorbing the subtle things about them; voice inflection, body movements, deep feelings and metaphorical communication that the conscious might fail to pick up. Some people call that ‘Attraction’ and I totally agree with that because the mind is always attracted to the ‘same-minded mind’.
This attraction is an attraction of something that vibrates at the same or a similar frequency, and as the [highlight color=”yellow”]mind vibrates with the energy of images [/highlight]and thoughts these generate a certain frequency, a certain energetic vibration. Now consciously we may not be aware of this, but unconsciously your subconscious mind is absorbing everything it encounters.
The information that it takes in will become the programming that it will follow when reacting or responding to the world.
Now this pre-programming can be both useful and less than useful. You may or may not be getting what you want in life right now because of the programming that’s been done earlier in your life. These may be from impressions given by parents and relatives, reactions to life events, TV programs watched, books read – the list goes on – all these are a part of the impressions that your subconscious mind feeds on.
You might even subconsciously hate money on some level without consciously knowing it and even though you ‘seem’ to be working hard to generate a certain level of income it seems to elude you, or even when you get it you seem to lose it just as quickly. You fail to recognise how you are subconsciously sabotaging the acts you perform. The subconscious mind is an amusing vehicle, it is not limited to money, it can help or sabotage relationships, your health, your body weight and even your over all well being.
So what can you do about it?
Reprogramming the subconscious mind with the power of Sir Richard Branson
So visualization in itself is an excellent way to reprogram the subconscious mind.
Reprogramming the subconscious mind so that it acts in accordance with what you want is actually easier than it sounds. The subconscious responds mostly to metaphors, symbolic imagery, and indirect commands. One thing that you must always remember is the mind thinks in the form of images; it could never think in words. Even the words that you think of come in the form of images in your mind.
The most creative act for a business person or entrepreneur is to see a problem or obstacle and instantly turn it into an opportunity.
This in itself is not just words. It can simply be taking a step back and having another look, ‘looking’ for the opportunity, looking for the blessing this situation has brought your way. You may not recognise it at first but just keep looking for the blessing and you’ll find it. To help according to Geoff Hoff there are a few questions you can ask whenever you are confronted by an obstacle that can help reprogram yourself for turning it into a ‘Branson’ moment:
- This isn’t working, how can I make it work for me?
- Now that I can figure out how to make it work for me, how can I make it work for others?
- Now that I know how I can make it work for others, how can I turn it into a business?
Asking those questions, or ones like it, will get your subconscious mind churning so it can give you all its lovely inspiration.
Branson is often thought of as a bit of a contrarian. He loves to shake up the “old-school” businesses. He often talks about how all his businesses (he has over 400 of them) started with his frustration at how things were done and conviction that they can be done differently and better.
So here can you get the sense of visualising how you can do it better?
So what frustrates you?
What are you going to do about what frustrates you?
I say, go build a company.
Understanding the power of the subconscious mind and finding ways to reprogram it for your own interpretations of success can be the foundation that will not just transform one life but many.
It’s fun, it’s not too difficult and you’re never too old.
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